December 18, 2024

Private Events as a Marketing Strategy - Gregory Vider from Apadua

31 minutes

In this episode of The Procurement Software Podcast, host James Meads welcomes Gregory Vider, co-founder and CEO of Apadua, to discuss their recent Indirect Procurement Days invite-only mini conference held near Frankfurt, Germany.

Their conversation delves into the benefits of networking in a more intimate setting compared to larger conferences.

Tune in to explore how these innovative events could shape the future of marketing in the procurement space.

Private Events as a Marketing Strategy

This week, Gregory explores the rise of micro events and their unique role in transforming procurement marketing. These intimate gatherings offer a fresh alternative to traditional conferences, prioritising personal connections and meaningful engagement.

Gregory highlights how micro events, like Apadua’s recent gathering at the Villa Rothschild in Königstein, create a relaxed atmosphere for attendees to connect. Through informal settings—such as a “kitchen party” with tapas and self-serve drinks—participants can engage in deeper conversations and build lasting relationships.

A key insight is the focus on community-building. By bringing together satisfied clients and potential customers, Apadua fosters authentic interactions that extend beyond the event itself. Gregory explains how this approach strengthens emotional connections with the brand, laying the groundwork for trust and loyalty.

Another advantage? Micro events offer cost-effective solutions while giving organisers complete control over the attendee experience. This enables companies to align the event’s structure with their values and goals, ensuring a more targeted and impactful outcome.

By reimagining networking through micro events, Gregory demonstrates how companies can create memorable experiences, nurture relationships, and drive long-term value in today’s dynamic procurement landscape.

Timestamps:

[00:03:07] Productivity and collaboration platform.

[00:04:11] Procurement and stakeholder collaboration.

[00:11:41] Kitchen party event concept.

[00:12:11] Unconventional event networking experience.

[00:17:06] Emotional attachment to software.

[00:21:30] ROI from conference participation.

[00:25:49] Community building through events.

And that wraps up another episode of The Procurement Software Podcast!

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