Private labels are being introduced by etailers to increase margin and attain profitability.

Category focused platforms were early to enter and launch private labels, and currently have 25-40 per cent of sales contribution from such labels, while multi-category platforms have around 5-10 per cent of sales attributed to private labels.

Private label growth outperforms overall platform growth across categoriesWhile private labels compete alongside well-established external brands, they are able to gain market share by developing differentiated products on parameters such a price, ease of use, specifications etc.

Margin, margin and margin..

Private labels could offer higher margins than externalbrands on multi-brand online retail platforms. | To read full story, visit https://startuparound.com/read/1582722019.8854454/Private-Labels-and-Etailers:-The-game-has-just-begun?ref=audio_experience