Priya Patel is the Managing Director of Doyle Dane Bernbach Sydney and shares how the agency has aligned its purpose to the founder's original ideas of harnessing creativity to drive business value and how interpreting this for the 21st century has required a renewed focus on balancing the core skills of strategy, creativity and account management to meet advertisers needs.

https://www.trinityp3.com/2019/07/aligning-advertising-agencies-to-value/