What if success didn’t mean doing more—but doing it with meaning?

This Sunday at 4 PM PST, tune in to Leaders Creating Rukus as Aashi Arora sits down with Priya Shah—communications strategist, founder, and CEO of ShahSquared® Consulting—for an inspiring conversation on redefining success, storytelling, and self-leadership.With over 15 years of experience leading global communications for enterprises, startups, and mission-driven organizations, Priya has built her career helping others find their voice—and use it with impact. At Clarivate, she created the ShahSquared Communications Model™, blending data-driven insight with powerful storytelling to elevate brand credibility and executive thought leadership.But her journey wasn’t linear. From growing up in small-town Iowa to launching her own fractional communications firm, Priya’s path has been one of curiosity, reinvention, and balance.

 In this episode, she opens up about:

🔸 How she went from food publicist to B2B communications strategist
🔸 The importance of building your personal brand—no matter your title
🔸 And the life-changing conversation with her father that redefined her view of success and work-life balance

💬 “You can shape entrepreneurship to fit your life—it doesn’t have to consume it. Success is about how you define it.”