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"When people are actively looking for a product like yours, and you're not marketing it, you are actually doing an act of disservice. You are starving them of something that they need, that they could use. By not marketing, you're putting a ceiling on your potential." – Corey Haines.
Are you currently creating or marketing a product in the SaaS space? If so, you will love and learn so much from this week's episode with SaaS marketing expert Corey Haines. Corey is a marketer, entrepreneur, podcaster, investor, and soon to be an author who is on a mission to help people and their products, services, and content get the recognition that they truly deserve.
Corey is the mastermind and creator behind the popular Swipe Files and has consulted with numerous start-ups on growth and marketing, including SavvyCal, Evercast and Holloway, to name but a few. Throughout this episode, Corey shares his go-to research methods, the importance of live customer experience feedback, marketing cheat codes, and reveals his three tried and true methods guaranteed to bring your first customers through the door. Key points throughout include:
"You do need marketing. You have to treat it as an investment, something that's going to pay dividends later." - Corey Haines.
COMING SOON! Join the waitlist to get your hands on Corey's forthcoming marketing handbook Founding Marketing HERE. We do not doubt that this book will feature on many guests’ recommended lists in future First 10 podcast episodes.
"Without promotion, something terrible happens. Nothing! – PT Barnum.
Connect with Corey Haines:
https://www.coreyhaines.co/
https://www.linkedin.com/in/corey-haines/
https://twitter.com/coreyhainesco
https://www.swipefiles.com/
https://www.defaultalive.fm/
https://www.swipefiles.com/foundingmarketing
Connect with First 10 Podcast host Conor McCarthy:
https://www.first10podcast.com
https://twitter.com/TheFirst10Pod
https://www.linkedin.com/in/comccart/
Resources:
The Mom Test by Rob Fitzpatrick
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Send us a text
"When people are actively looking for a product like yours, and you're not marketing it, you are actually doing an act of disservice. You are starving them of something that they need, that they could use. By not marketing, you're putting a ceiling on your potential." – Corey Haines.
Are you currently creating or marketing a product in the SaaS space? If so, you will love and learn so much from this week's episode with SaaS marketing expert Corey Haines. Corey is a marketer, entrepreneur, podcaster, investor, and soon to be an author who is on a mission to help people and their products, services, and content get the recognition that they truly deserve.
Corey is the mastermind and creator behind the popular Swipe Files and has consulted with numerous start-ups on growth and marketing, including SavvyCal, Evercast and Holloway, to name but a few. Throughout this episode, Corey shares his go-to research methods, the importance of live customer experience feedback, marketing cheat codes, and reveals his three tried and true methods guaranteed to bring your first customers through the door. Key points throughout include:
"You do need marketing. You have to treat it as an investment, something that's going to pay dividends later." - Corey Haines.
COMING SOON! Join the waitlist to get your hands on Corey's forthcoming marketing handbook Founding Marketing HERE. We do not doubt that this book will feature on many guests’ recommended lists in future First 10 podcast episodes.
"Without promotion, something terrible happens. Nothing! – PT Barnum.
Connect with Corey Haines:
https://www.coreyhaines.co/
https://www.linkedin.com/in/corey-haines/
https://twitter.com/coreyhainesco
https://www.swipefiles.com/
https://www.defaultalive.fm/
https://www.swipefiles.com/foundingmarketing
Connect with First 10 Podcast host Conor McCarthy:
https://www.first10podcast.com
https://twitter.com/TheFirst10Pod
https://www.linkedin.com/in/comccart/
Resources:
The Mom Test by Rob Fitzpatrick