What does a successful event really boil down to? Effective planning and preparation. 

Join Paulina Giusti and Robin Clark, Senior Manager of Trade Shows and Event Marketing at Cvent, as they delve into sales enablement and engagement, highlighting the symbiotic relationship between marketing and sales.

Robin gives an insider look at how detailed tracking of the attendee experience at Cvent CONNECT — encompassing session engagement, survey feedback, and appointments — equips sales reps with the narratives they need for follow-up that resonates.

We discuss setting clear, actionable goals for different business lines and ensuring team members are aware and fully understand their targets in a post-pandemic landscape with steady growth.

Tune in to understand how important it is for sales and client service teams to be armed with the right information pre-registration and throughout the promotion to capably field questions and nudge early registrations.

Here are a few takeaways:

1. Collecting detailed attendee journey data will empower marketers to craft personalized follow-up narratives for sales reps, fostering deeper connections and potential sales.
2. The partnership between sales and marketing teams is crucial for event success. Advocating for open communication, goal alignment, and early planning to create a cohesive strategy will help you avoid task overload and maximize team talents.
3. Ensure your sales and client services teams are prepared to promote events and engage with potential attendees. Strategic timeline management helps ensure a successful event by fostering early interest and confidence.