In today’s episode, I had the pleasure of speaking with the founder of the COO Alliance, Cameron Herold. Known as the “CEO Whisperer” and the author of Double Double, a book that helps business owners double their profit in three years or less, Cameron brings a refreshing, leading-edge perspective to business development rooted in hard-won experience.

There is so much I loved about our conversation, from Cameron’s ethos of keeping employees (not just customers) happy, to his obsession with company core values, to his focus on proactive rather than reactive hiring. We also dove into why so many founders hire for roles they don’t need or give people titles (with pay) they don’t need, resulting in major financial losses. Plus, Cameron and I connect about recovering from burnout, rediscovering our purpose, and paving the path to where we are today.

If you’re looking for some inspiration and knowledge from an industry giant, this episode is for you! _______________________________________________________

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Cameron Herold's newest book | Second in Command