Beyond 8 Figures

Problem Solving to Serve Needed Audiences with Jo Goodall, Luna

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Entrepreneurs are problem solvers, and Jo Goodall is using her problem-solving skills to achieve her goal of improving access to healthcare education! In this episode, Jo shares the story of how her company, Luna, came into being, how they have leaned heavily on their community to turn Luna into the invaluable resource it is today, the importance of being open to continuous evolution as a business owner, and some of the lessons she didn’t learn in business school! 

About Jo Goodall:

Jo is the co-founder of Luna, the UK's first health and wellbeing app specifically for girls and non-binary teens aged 11-17 years old. Prior to founding Luna, she was a Management Consultant at Deloitte and Strategy Manager at the fashion retailer Boden. Fun fact: she cycled solo from Yorkshire to Vienna (over 1000 miles) in two weeks! 

Episode highlights:

  • Being an entrepreneur gives you the opportunity to solve problems. Jo and her co-founder realized that kids are often left to their own devices (literally and figuratively) when it comes to learning about health-related issues, and they decided to do something to change that. A good place to start your entrepreneurial journey is with a problem that you feel passionate about solving! (02:06)
  • The people in your community are your greatest teachers! Let their feedback guide you to create the version of your product or service that best suits their needs. (11:58)
  • The world is constantly evolving, and so should you and your business! As an entrepreneur, it’s important to be continuously learning and growing alongside your business so that it doesn’t fade into obscurity. (20:22)
  • Watch your numbers closely! Business school doesn’t teach you how to manage your finances. Check your bank account, don’t overhire, and make sure you have enough cash flow to keep going - you have a real responsibility to real people when you are running a business in the real world (24:14)


    • Jo’s best advice for entrepreneurs:

    “As the business grows, you have to extend your horizons and reach as an entrepreneur.” (20:49)


    Connect with Jo:

    • LinkedIn
    • Instagram
    • Website


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        Beyond 8 FiguresBy A.J. Lawrence