The public relations industry has a love/hate relationship with the public relations industry. Its own biggest supporter and yet its own biggest critic, the cyclical nature of many of the debates drives some of those who’ve worked within it for many years to distraction.

One of those people is Rax Lakhani, a communications consultant with nearly two decades’ experience working with big name brands. In this episode of the Digital Download Podcast, Rax voices some of his growing frustrations with the industry he loves, from meaningless awards schemes to outdated agency models to poor training and development opportunities for those entering the industry.

Here’s what is discussed in this episode:

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