Chasing Excellence

Process, Discipline & $30M/Year with Chris Kerr of Elements Financial


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Chris Kerr is a top-producing outside loan originator at Elements Financial Credit Union in Indianapolis, closing $30 million a year across 100+ units — with no inside referral pipeline.

In this episode of Chasing Excellence, he joins host Tony Thompson to break down the mindset, habits, and process that have kept him at the top of his game for 20 years.

Chris didn't start in mortgages. After studying criminal justice at Indiana University and a brief career as a police officer, he found his way into sales in 2006 and never looked back. A chance mentorship shaped his entire approach to the business — and it all comes back to one thing: being thorough before the pre-approval so everything else runs smoothly.

What You'll Learn:

  • Why being thorough upfront — before the pre-approval — is Chris's #1 competitive edge
  • How he closes 99% of the pre-approvals he puts his name on
  • Why discipline is the most important trait for originators who work from home
  • What Chris would tell his younger self: build a repeatable process from day one
  • How to stay motivated through slow seasons when the phone stops ringing
  • Why your operations team is the secret weapon behind every great originator
  • The "change your sail" philosophy for adapting when the market shifts

Connect with Chris Kerr:

Elements Financial Credit Union: https://www.elements.org/

Follow Chris: https://www.linkedin.com/in/christopher-kerr-b289138/

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Chasing ExcellenceBy Tony Thompson