In this eye-opening episode of the CTRL+Listen podcast, discover why most AI projects fail before they even begin. John Hetherington, CEO of We Deliver Your Vision, reveals his controversial "Process First" philosophy that challenges the traditional "People, Process, Technology" approach that's leading businesses astray.Through compelling real-world examples—including a costly automation project that made invoice duplication worse—John demonstrates why even the most advanced AI tools become expensive failures without proper process foundation. Learn his proven RAPID framework and discover why critical thinking, not just technical skills, is what every business desperately needs in the age of AI.

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