Founders, fractionals, and overwhelmed teams—this one’s for you.

This week on What the Frac? Live, we’re joined by fractional COO and systems expert Ashley Berghoff of A Squared to dig deep into why every business—yes, even solopreneurs—needs intentional processes to scale.

We tackle:

• Why founders shouldn’t run operations (and why it’s OK)

• The difference between “winging it” and invisible systems

• What fractional COOs actually do (spoiler: it’s not just SOPs)

• How to build a process engine without killing creativity

• Why automation might be your last step, not your first

• The truth about hiring VAs and project managers before you're ready

• What to watch for when hiring a consultant or fractional operator

Whether you're a visionary founder drowning in spreadsheets or a fractional exec building your ops muscle, this is your blueprint for scalable, human-centered systems.

🎧 Tune in for real talk, unpopular opinions, and actionable steps to build better business engines—without the burnout.

#FractionalCOO #OperationsStrategy #BusinessSystems #ProcessImprovement #Entrepreneurship #SmallBusinessTips #ScaleYourBusiness #TeamOps #AutomationStrategy #ClickUp #NotionWorkflow #AIinBusiness #WhatTheFracLive