"The secret to advertising is that you have to be 100% truthful.”

Jake Jabs, American Furniture Warehouse

Jake is an entrepreneurial legend in Colorado.  Jake’s story is of a self-made entrepreneur.  Starting with a heifer cow given to him by his father, Jake built a furniture retail empire.  He’s known for his home-made TV commercials, expansive stores, and for his generous philanthropy. In this interview, which I feel so privileged to have had, Jake weaves stories and lessons into how he started and built American Furniture Warehouse.  You’ll love it.