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For decades, Procter & Gamble (P&G) has been the bedrock of conservative portfolios—the “anchor” that keeps investors steady when market seas get rough. However, recent data from our latest strategy review suggests that this defensive giant may be facing a “PhD edge” in its pricing power, signaling a potential shift in its long-term narrative.

As a long-short equity hedge fund focused on capital preservation, we are closely examining whether P&G still deserves its place in our core portfolio or if it’s time to trim our position.