The Product Launch Podcast

Producing Awesome Content with AI Tools with MarketMuse’s Aki Balogh

Listen Later

Aki is the co-founder and CEO of MarketMuse.  MarketMuse uses AI to optimize content for organic search.  Their SaaS platform is in use by 200 enterprises and over 10K users. In this episode, Sean and Aki cover topics like 

  • Using analytics to improve decision making 
  • Approach big problems from a fresh perspective
  • Identifying powerful use cases within your target market for your product
  • Testing your value proposition
  • Measuring and describing the ROI of your product for your customer

    • Resources: 

    • MarketMuse Blog - https://blog.marketmuse.com/
    • MarketMuse Content Strategy Crash Course - https://blog.marketmuse.com/content-strategy-crash-course/
    • Get started with their free version - https://app.marketmuse.com/welcome?phone-invisible=dHJ1ZQ%3D%3D
    • Slack community, the Content Strategy Collective - https://contentstrategycomm.slack.com/join/
    • Product Led Growth (PLG) - https://openviewpartners.com/blog/what-is-product-led-growth/
    • Openview Venture Partners - https://openviewpartners.com/
    • FirstRound Newsletter - https://firstround.com/review/
    • Pricing - Price Intelligently - https://www.priceintelligently.com/
    • Hubspot- Marketing - https://www.hubspot.com/products/marketing

      • Connecting with Aki:

      • Email Aki at [email protected]
      • Connect with Aki on LinkedIn at https://www.linkedin.com/in/akibalogh

        • Free Email Course

        • How to Build a Profitable AI-Powered B2B SaaS Business for Less Than $750 - https://nxtstep.io/b2bsaas


        Connect with Sean

        • Subscribe to my YouTube Channel - https://www.youtube.com/@nxtstepsean
        • Connect with me on LinkedIn - https://www.linkedin.com/in/sean-boyce/


        Notes generated by Podcast Show Notes  (podcastshownotes.ai)

        ...more
        View all episodesView all episodes
        Download on the App Store
        The Product Launch PodcastBy Sean Boyce
        • 5
        • 5
        • 5
        • 5
        • 5

        5

        2 ratings