In this episode of "Producing for a Major Agency,"  Michael Snowden shares insights and experiences from his career in filmmaking. He talks about his start in the industry, his approach to balancing the roles of producer and creative, and how he navigates the balance between story and cost when producing projects. Snowden also discusses what he looks for in a production company during the bidding process, the process of outsourcing creatives in unfamiliar cities, and the lessons he's learned from working with creatives in different markets. Finally, he shares his perspective on the responsibilities of a producer and the qualities he looks for when hiring crew and talent.

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