Most teams think culture is a vibe or value statement. But what if it's actually the operating system behind every product decision? In this episode, our AI hosts unpack Sam Robertstad's latest essay on why great product cultures aren't discovered, they're designed.

The conversation breaks down the Culture Design Framework: turning abstract values into observable behaviors, embedding those behaviors into team rituals, reinforcing them through organizational systems, and measuring cultural health. It's a tactical deep dive into how small, deliberate actions compound into competitive advantage.

Key insights: Why "culture debt" silently sabotages execution, how to make abstract values measurably actionable, and the systematic approach that transforms culture into sustainable competitive advantage.