In this episode, we explore the importance of product data enrichment and how it can significantly impact ecommerce success. We break down the different types of enrichment—technical, marketing, and logistical—and discuss how enhancing product data improves customer experience, discoverability, and marketplace performance.

We also cover the biggest challenges businesses face, from managing multiple data sources to avoiding human error, and share practical solutions, including automation, AI-powered tools, and PIM software.