Steve Krug is a UX consultant with 25 years of experience, who has worked with such tech giants as Apple, Bloomberg, Lexus, and NPR. You may also know Steve as the author of “Don’t Make Me Think”, one of the best books on usability and UX design for digital products. You will hear about his vision and valuable insights on developing a digital product.

Steve stumbled through a couple of careers, before ending up in UI / UX design and usability.

Steve's book “Don’t Make Me Think”, first published in 2000, is consistently in the top five books recommended for UI/UX designers. Now Steve returns with a fresh perspective to reexamine the principles that made his book a classic, with updated examples and a new chapter on mobile usability.