We are joined by Mike Murray, Head of Product at Shef, which is a homemade meal delivery marketplace bringing the sharing economy to your table. Prior to Shef, Mike was an early employee and Product & Design Lead at Snapchat, where he helped grow daily active users and introduce new features to the app, including Stories, Chat, and Discover. During our conversation, we talk about some of the early design decisions made at Snap, how to make ‘what to build’ decisions as a product manager, and the importance of iteration in product development. In the context of his work at Shef, we also dive into the cold start problem and the development and scaling of marketplaces.