You have a great idea, but how do you turn your idea into a fully functioning product? Samantha Dong, Founder and CEO of Ally Shoes, joins us to discuss product development. Samantha shares her insightful experience of creating a product and starting a small business as an industry outsider. We discuss the importance of listening to your customers, utilizing data to make smart choices, and some of the biggest challenges of transforming your idea from concept to product.

Ally Shoes is an innovative, fashion brand designed for women by women. Ally Shoes reimagines how functional fashion pieces support women every day while encouraging them to express themselves and their style. For show notes, visit maticsbilling.com/podcast. To submit questions or ideas, email us at [email protected].  Follow Business Reflections on Facebook and Instagram.