In this episode of Money Talk with Tiff, Tiffany Grant sits down with Amy Vale, the innovative founder behind For the Cubs. Amy shares the heartfelt inspiration and meticulous process behind creating her product-based business with a cause, focusing on her hero product, the weighted bear named Percy.

Check out the full show notes: https://moneytalkwitht.com/podcast-show-notes/mastering-product-development/

Takeaways

• The podcast features Amy Vail, who shares her inspiring journey of starting a product-based business for a meaningful cause.
• Percy, the weighted bear, is designed to mimic a hug and provide emotional support through deep pressure therapy.
• Developing a product takes time and numerous iterations to ensure it meets the needs of customers effectively.
• Customer feedback is crucial; it helps entrepreneurs pivot and refine their products based on real-world experiences.
• Starting a business requires humility and the willingness to adapt constantly to feedback and changing circumstances.
• Creating a character like Percy involved thoughtful design and emotional connections that resonate with both children and adults.

Resources

• forthecubs.com
• moneytalkwitht.com

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