Talking about your product's features instead of explaining its benefits could make your customers confused about the purpose behind buying your product since they look at it as a bunch of components rather than a tool to solve a problem, or gain an advantage. 

In this episode, we will talk about the fourth step of how you can pitch your product to a customer following the eight steps process of pitching a product.  

1. Amplifying a customer problem 

2. Demystifying previous misbeliefs  

3. Introducing your solution

4. Introducing your solution benefits 

5. Introducing proofs around your solution  

6. Packaging your solution into an irresistible offer 

7. Comparing your offer to the competition 

8. Answering your customer objections 

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