Follow these simple steps to clearly formulate your product hypothesis and test it quickly and affordably.

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When testing your hypothesis, try not to spend too much time on a single experiment. Follow these simple steps to clearly formulate your product hypothesis and test it quickly and affordably:

1. Define the Objective

2. Identify Variables

3. Make connections between variables

4. Set Validation Criteria

5. Run a quick test, beginning with a series of 10+ CustDev interviews, then enhance the results with quantitative data from A/B testing a couple of campaigns and landing pages with opt-ins.

6. Evaluate your results.