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Your host John Manning is joined by Angela Echols and Randy Siegmann to interview Heather Gifford, Product Manager and newest addition to the WBA marketing team. They talk about product innovation,  and how new ideas must align with the market. The topic builds from Heather's 20 years in product management across several industries and her experience with pricing, market research and product launches. 

This was recorded following an FTA training with Glenrock in Elmhurst, IL