In this episode, Fiyin Toyo (Marketing Manager: Sensodyne; East & West Africa)  outlines the important of product innovation in the nigerian market lanscape and how brands can quickly adapt and evolve to the chnaging nigeria socio-economic landscape.

She shares her experience and gave valuable advice on how businesses can thrive in the Nigerian market with the key roadmap on how to lauch a product from the ideation stage to the final distribution an commercialisation of the product.