Discover how to optimize your email promotion for ANY launch, whether you're promoting a bundle or releasing your own product! 

Kyle is the Marketing Strategist for Ultimate Bundles, and in this episode, he discusses how to apply key principles in launch emails, optimize your efforts during the "messy middle", and ensure you're sending the most effective emails possible. 

 

Don't let email marketing strategy scare you again! 

 

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Show Notes:

[0:00:05] - Introduction 

[0:00:28] - Kyle's Background & Current Role at Ultimate Bundles

[0:01:36] - The Key Idea You Should Use While Entering a Promotion

[0:03:35] - How Many Emails Should You Send? Am I Sending Too Many?

[0:05:30] - Give. Away. Value.

[0:09:12] - Approaching Email Strategy During Launch Week: The Three Stages of Open Cart

[0:12:33] - The Four Models of Buyer Behavior 

[0:15:40] - Why You Shouldn't Panic in the "Messy Middle"

[0:17:00] - Do You Address Questions on the Sales Page or in the Email Sequence?

[0:21:45] - 4 Tips to Optimize During Mid Sales Week: Subject Lines

[0:27:04] - It Comes Down to Storytelling...

[0:35:04] - Trying to Nail the Mid Cart

[0:39:32] - When Should You Send Those Emails? 

[0:43:03] - Conclusion & Clarification 

----------------------------------------------------------------- Mentions:

Kyle is on our team, but he's also a blogger like you. You can find him at FoodDeliveryGuru.com, a site where he shares tips for making mealtime more convenient along with reviews for food delivery services like GrubHub and meal kits like Blue Apron.

 

Join Ultimate Bundles as an affiliate: https://ultimatebundles.com/become-an-affiliate

 

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