Performance Marketer

Product Launch Marketing Plan: Top Practices for Selling Products Online | Interview Jeff Brewer


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Want to learn how to perform a fantastic product launch?

Then you’re in luck! This week’s episode of the Performance Marketer Podcast is practically a product launch masterclass!

I’m joined by the unbelievably talented Jeff Brewer, founder and CEO of Launch Hacker Lab. 

He is an international speaker, serial entrepreneur, and a leading expert on product launches. So far, he has managed 22+ launches that have generated more than $8 million in live launch revenue. 

Not only that, but his biggest client generated $2.1 million in less than 5 DAYS!

That’s mind-blowing!

Jeff has a unique perspective on product launches. He’s learned from two of the most well-known people in the online marketing space - Russell Brunson and Jeff Walker.

Over the years, he has developed a system where he merged the advantages from both of these philosophies to create a super-efficient product launch strategy. And he’s going to tell you all about it in this episode!

Are you as excited as I am? Well then - let’s do this!

Key Takeaways:

  • Jeff Brewer’s origin story (1:13)
  • Getting into online marketing (6:58)
  • Jeff’s first-ever product launch (9:48)
  • The key difference between the teachings of Russell Brunson and Jeff Walker (12:06)
  • How Jeff combined these two product launch strategies (+ Full Breakdown) (16:38)
  • Should you offer free or paid online challenges to your audience? (20:37)
  • The crucial benefits of starting a product launch with an online challenge (25:16)
  • Desiring money vs. desiring time (29:01)
  • Why are partnerships so vital to growing an online business? (32:43)
  • Is the Clubhouse App the next big thing for online entrepreneurs? (39:38)

Additional Resources:

  • Eric Beer's One Affiliate Offer Challenge: View Now
  • Sign up for the SurveyDetective VIP Waitlist (Coming 2021): Join Here

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Performance MarketerBy Eric Beer

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