What are some of the common misconceptions when it comes to product-led growth? How should you lean into the methodology? What can the Midwest learn from other product-led growth organizations? 

We discuss the answers to these questions and more by bringing on Innovatemap’s Katie Lukes. She is our resident PLG expert along with being one of our principal production managers and product researchers. 

While this episode debunks many of the commonly held beliefs around PLG, it also sheds light on how exactly a specialized SaaS company can use it effectively. Join the conversation. 

• Connect with Christian: https://www.linkedin.com/in/christianmbeck/
• Connect with Anna: https://www.linkedin.com/in/anna-eaglin/
• Connect with Katie: https://www.linkedin.com/in/katharinelukes/
• Join the Better Product Community: https://betterproduct.community/