Curious about the secrets behind truly successful product-led growth? In this episode of Predictable B2B Success, host Vinay Koshy speaks with Leo Sadeq, a former biomedical engineer who has transitioned into a product and go-to-market specialist. Leo shares his unconventional journey from engineering to the world of startups, delving into the unexpected catalyst that led to a career pivot. Together, they unpack the real wins and common missteps companies make when trying to craft products users love and adopt at scale.

Leo brings vivid, firsthand stories about building features that major competitors noticed, turning minor tweaks into massive revenue gains, and harnessing emotional intelligence to create winning teams. He doesn’t shy away from discussing the friction between product and marketing, or why most companies get user onboarding and virality wrong. Whether you’re a founder struggling with churn, a product manager chasing activation, or just fascinated by how fast-growing SaaS companies operate, you’ll find actionable takeaways, cautionary tales, and fresh frameworks inside.

Settle in for a conversation that demystifies PLG, challenges “one-size-fits-all” thinking, and offers plenty to ponder on company culture, onboarding, and the power of “aha” moments. Press play for fresh insights and real-world lessons you can’t Google.

Some areas we explore in this episode include:

• Switching Careers: Leo’s journey from biomedical engineering to startups and product roles.
• Product Management Wins: Examples of improving onboarding, reducing churn, and boosting conversions.
• Product-Led Growth (PLG): What PLG means, its company-wide impact, and how it differs from sales-led approaches.
• Emotional Intelligence: How EQ and company culture influence product and team success.
• Cross-functional Team Structures: Breaking down silos between product, marketing, and other teams for better PLG outcomes.
• User Intimacy & Mapping: Deeply understanding user needs and tailoring onboarding for different personas.
• Onboarding & Conversion Tactics: Strategies to shorten the path from free to paid users.
• Content & Feature Communication: Balancing education, feature reveal, and delivering value through messaging.
• Webinars & Podcasts: Leveraging these formats to build trust, community, and brand authority.
• PLG Pitfalls: Common mistakes, hidden costs, and how to avoid turning PLG into a cost center.
• And much, much more...