Discover how Product Led Growth (PLG) is transforming SaaS business models in 2025. This comprehensive guide breaks down the fundamentals of PLG strategy, why it's revolutionizing customer acquisition, and the key metrics that drive sustainable growth.

In this video, you'll learn:

— The core principles of Product Led Growth and how to implement them

— Why PLG creates a competitive advantage in today's market

— The measurable benefits PLG brings and who benefits

— How to build your own growth loops

— Essential value creation metrics to track your PLG success

Whether you're a founder, product manager, designer, or growth specialist, these PLG insights will help you create more efficient acquisition channels and improve your product's value metrics.

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➕ Conscious Tech: https://seratajima.substack.com

➕ YouTube: ⁠https://www.youtube.com/@seratajima⁠

Chapters

[00:00:00] Understand PLG

[00:04:34] Why PLG is Game Changing

[00:06:48] Benefits of PLG

[00:10:01] Anatomy of a Growth Loop

[00:12:38] Value Creation Success Metrics

Where to find more on PLG:

https://seratajima.substack.com/p/your-guide-to-product-led-growth

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I'm Sera Tajima, Startup Advisor & Climate Tech Investor. 🤙

I talk about:

⚡️ Product Growth Strategy (Growth, Design, AI)

⚡️ Climate Tech (Investing)

⚡️ Entrepreneurship

⚡️ Sustainable Productivity