LaunchPod | Product Management Podcast

Product Lessons from a $3B Bootstrapped eCom Platform | Trevin Chow, CPO (Big Cartel)

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Today, we’re joined by Trevin Chow, Chief Product Officer at Big Cartel, an ecommerce platform for independent creators to turn their art into income. Previously, Trevin held product leadership roles at Nike, Microsoft, Axon, and more.

In this episode, Trevin shares:

  • How they thread the needle between brand history and innovation — respecting a 20+ year legacy while still driving towards the future
  • His process for creating “simple magic” by making features so simple, they delight users — even if that trades less customization for better ease of use
  • How AI is transforming product and design workflows by drastically cutting down the time between idea and innovation
  • And what product leaders can learn from rethinking simple as a benefit rather than a constraint
    • Links

    LinkedIn:https://www.linkedin.com/in/trevin/

    Navan: https://www.bigcartel.com/

    Resources

    Lovable: https://lovable.dev/

    Unblocked: https://getunblocked.com/

    Chapters

    00:00: Intro

    03:22: The product journey that led Trevin to Big Cartel
    05:55: Big Cartel's 20+ year legacy and how they look at innovation
    12:28: Why simplicity can trump complexity in software
    13:26: Products and features that delight ft. an example from Alaska Airlines
    18:03: Why Big Cartel launched a "pause subscription" button, and the value it drove
    21:09: What makes features appear "magical" in today's product landscape
    23:06: The overlap between product management and product design
    23:40: Trevin's guide to hiring for curiosity and grit
    33:17: Conclusion

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    Special Guest: Trevin Chow.

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