In this episode, Will was joined by Abby Gleason, Senior Product Manager for SEO at Upwork. Abby has a rare blend of experience: she came up through agency SEO, moved into product at Scribd, and now runs SEO in a true product operating model at Upwork, with an engineering team, a roadmap, and a steady drumbeat of experiments.

This session was about the system. How Abby picks what matters, writes it up so teams can ship, runs tests that stand up to scrutiny, and keeps growth moving even as the SERPs shift underneath us.

This episode is produced by Mark Cotton and hosted by Will Critchlow - you can follow Will on Twitter: @willcritchlow.

The Business Class Lounge is a podcast from SearchPilot. SearchPilot helps large ecommerce retailers take SEO from react mode to control mode. Stop trying to predict the future. Experiment to discover it.

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