In this lecture, we'll define product management formally and talk about they best ways to position its value with various audiences. You'll learn about the key accountabililies that separate a PMs work from the activities performed by other disciplines. You'll also learn why product management is a science, not a mysterious dark art!

At the end of this lecture, you'll be able to compare the work you do with "canonical" product management and help explain the value of this role to others, including senior leadership.