What is Health Tech?

Health tech refers to the use of technology to enhance healthcare delivery, improve communication between patients and providers, and streamline healthcare processes. With the rise in demand for accessible and efficient healthcare, health tech applications are revolutionizing how medical services are accessed and delivered.

Key Services Offered:

Health tech solutions span various domains, including:

• Telemedicine Platforms – Enable remote consultations via video, voice, or chat.

• Electronic Health Record (EHR) Systems – Digitally manage and store patient health records.

• Health Chatbots – Offer instant medical information and basic advice.

• Lab Test Booking – Allow users to schedule and manage lab tests easily.

• Online Pharmacy Services – Provide ordering and delivery of prescription medicines.

• Wearable Health Tracking – Collect and analyze data from wearable devices to monitor health.

• Symptom Checker Apps – Help assess symptoms and offer preliminary recommendations.

• Nutritional Guidance Apps – Track diet, provide nutrition tips, and help manage food habits.

• Sleep Monitoring Tools – Analyze sleep patterns and provide insights for better rest.

• Meditation and Wellness Apps – Support mental wellness through guided exercises and stress-relief techniques.

User Segments:

These apps serve a wide range of users—from general patients to fitness enthusiasts and mental wellness seekers.

Revenue Models:

Health tech platforms generate income through:

1. Booking Commissions

2. Subscription Plans

3. Delivery Fees

4. Premium Services

5. In-App Advertising

6. Data Licensing and Analytics

7. In-App Purchases

User Journey (General):

1. Register or sign in.

2. Access the home screen with featured services.

3. Navigate to desired service (e.g., consultation).

4. Browse service categories and select a specialty.

5. View doctor profiles, reviews, and availability.

6. Book an appointment with a preferred provider.

7. Confirm booking and make payments if needed.

8. Attend the virtual consultation.

9. Provide feedback post-consultation.

User Journey Example – Practo App:

• Home Screen: Access to appointments, tests, medicines, medical records, etc.

• Doctor Selection: Browse by specialties or health conditions.

• Doctor Listings: View ratings, specialties, experience, and availability.

• Booking: Enter appointment details, apply coupons, and confirm.

• Confirmation: Booking details are sent via WhatsApp.

• Consultation: Conducted via chat, call, or video.

Health tech is reshaping the healthcare experience by making it more accessible, efficient, and patient-friendly.