What is Travel Tech?

Travel tech refers to the use of IT and e-commerce solutions in the tourism, travel, and hospitality sectors to automate travel processes, save time and costs, and deliver a seamless experience before, during, and after a trip.

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Impact of the Pandemic:

The travel tech industry faced major setbacks during the pandemic:

• Drastic Drop in Travel Demand: Massive decline in bookings led to heavy financial losses.

• Refund and Financial Strain: Companies struggled with cancellations and refund processing.

• Job Losses: Significant layoffs occurred due to cost-cutting measures.

• Operational Challenges: The industry had to navigate shifting regulations and high uncertainty.

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User Personas:

• Solo Travelers: Use platforms for planning, navigation, and booking.

• Friends: Coordinate trips, share itineraries, and find group activities.

• Couples: Discover romantic destinations and couple-centric activities.

• Families: Seek child-friendly services, safety features, and group bookings.

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Value Proposition:

• Easy Bookings: Simplified booking for flights, hotels, and activities.

• Price Comparison: Enables users to compare prices across platforms.

• Comprehensive Services: Includes car rentals, transfers, and travel insurance in one platform.

• Exclusive Discounts: Special deals to enhance savings.

• Itinerary Planning: Helps users explore destinations and streamline plans.

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New Technologies in Travel:

• AI & ML: Personalized recommendations based on user behavior.

• AR/VR: Virtual previews of destinations for immersive exploration.

• Voice Search & NLP: Multilingual voice commands for easier navigation.

• Chatbots: 24/7 assistance for queries and booking support.

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User Journey – MakeMyTrip Example:

• Home Screen: All travel-related services and promotions listed.

• Flight Fare Calendar: Displays best flight prices throughout the year.

• Flight Finder: Allows filtering, trip detail viewing, and price locking.

• Voice Chat: Voice assistant with multi-language support.

• Booking Confirmation: Confirmation screen post-payment with check-in options.

• Post-Booking Services: WhatsApp support for hotel and ride bookings, and exclusive offers.

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