Just imagine if you were a product manager at one of the big technology  firms out there (Microsoft, Amazon, Google, Oracle, etc.). 

You would  always be under pressure to change your product development definition  and come up with new and different ways for the company to make money.  You’d probably look at all of the different markets that your company’s  resources could be applied to looking for one where you could generate  the most money. In the end, you’d probably always come back to the world of finance – that’s where your company’s big computers could do a lot of good.  

However, what would you do if your biggest customers were already there?