One of the fasting growing areas in retail right now has to do with the home delivery of food.  

Just about everywhere that you go to eat, you probably see stickers  plastered on the window saying that if you wanted to stay home and eat  this location’s food, you could do it by calling one of several  different home food delivery firms. What a wonderful age we are living  in! However, it turns out that for the product managers who work at  these food delivery firms, all is not so good. 

They have a real  challenge on their hands and they need to find out how to make their new  business be financially successful.