One of the most hotly contested markets right now is the home delivery of food.  

In just about every major city, you can see multiple options for  getting food delivered to you when you enter any restaurant. However,  for those potential customers who live in smaller towns and cities, home  delivery of food has not been an option – until now. Product managers  are starting to view the smaller towns as the next battlefield now that they are already entrenched in the big cities. 

How will they change their product development definition in order to capture these  new customers?