Product managers for food products are facing a couple of different challenges right now. 

The first is that the cost of making food is  currently rising. This means that their products are becoming more  expensive even without them doing anything. The other problem that they  are facing is that they are facing tough competition – other companies are making food products that are similar to theirs. Just like product managers everywhere, food  product managers are under pressure to look at their product  development definition in order to find ways to boost their profits. 

They think that they may have found a way to make this happen.