So if you are running a business and you’d like to keep your customers  aware and informed about what products you are offering, what’s the best  way to go about doing this? 

In our modern age, a lot of product  managers would look at their product development definition and say that  you need to update your web site and they’d be correct. 

However, what  more and more store owners are discovering is that one of the oldest retailing tricks has somehow survived the arrival of the e-commerce wave – the paper circular.