Product managers are starting to discover that something that we may have stopped thinking about in this digital age is still very, very  important.

 Even as more and more of our customers are buying things  online, it turns out that they still go out and go shopping. When they  do this, they want to see and touch the things that they are going to be  buying in a store. 

What this means for product managers is that store shelves are still a very important place for our products to be.