As product managers, the one thing that I believe that most of us feel that we have a pretty good handle on is how new products are created and introduced.  

I mean, we’ve worked at companies where this was probably part of our  job and so we’ve had to sit through all of the planning meetings, review  designs, work with sales, and find ways to get the product actually  manufactured. 

However, in our constantly changing world, things are once  again changing and how new products get introduced is being replaced  with microbrands.