Product managers who are responsible for selling alcohol are in a bit of  a bind these days. 

For some reason, perhaps because of everyone’s  health kick, sales of alcohol have been declining over the past few  years. Today’s millennials are just not buying as much beer, wine, and  hard liquor as their parents once did. This news is sad for alcohol  product managers. However, there is some good news for them. It turns  out that some of the fastest growing alcohol drinks in the U.S. are  called “alcopops”.  The product development definition for these drinks defines a strong,  sugary alcoholic soda that is targeted towards younger drinkers. 

Could these be the products that alcohol product managers need to save their market?