As product managers, it is our responsibility to use our product  development definition to create products that our customers will want.  

With a little luck, they’ll discover our products, decide to buy them,  and then place an order. You might think that a product manager’s job  would be over at this point in time. However, the good folks at Amazon  have succeeded in making our lives just a little bit more difficult. The  Amazon Prime program provides Amazon customers with free two-day shipping for anything that they order from Amazon.  What this means is the product managers are starting to discover that  their customers have been programmed to expect to be able to receive  anything that they order within two days. 

Are you ready to deliver on  this expectation?