Grocery product managers have gone a long time without having to make  any big changes. 

However, in the past few years their job has become  more and more challenging. The arrival of online shopping was in the  process of fundamentally changing how their business was run.  However, just to make things even more complex, the Covid-19 pandemic  has changed how people shop for food. 

This means that grocery product  managers now have to make even more changes to their product development definition, and they have to make them fast!