Sigh. As product managers we all would like to think of ourselves as  being the person who is in charge of a cool product like Facebook or the  iPhone. 

However, the world is filled with other products that need the  help of product managers and so who’s to say what product we will  eventually be put in charge of? One product that perhaps none of us would look forward to managing would be adult diapers.  I mean, nobody really wants to buy this product, right? 

What’s the best  way for a product manager to deal with a product that people need, but  don’t want?