You would think that being a burger product manager would be a fairly  simple job: you get the burger, you make the burger, you sell the  burger. 

However, once upon a time it might have been that simple;  however, these days it has become much more complicated. If you can  ignore for a moment the fact that you are facing a great deal of  competition, it now turns out that your customer’s tastes are changing.  

Burger product managers have a challenge on their hands and they are  going to have to get creative and change their product development  definition.