So when you walk into the space that you live in, what’s the first thing  that you do? 

For many of us, the first thing that we do is to shout out  “Hey, Alexa turn on my music” or “Hey Google, turn on the lights in the kitchen.” These virtual assistants who are always there waiting for our next  command to them have become a part of our lives. As powerful as they  are, the product managers who make them understand a dirty little  secret. 

They’ve started to hit the wall in terms of what they can do for us.