You would think that being a product manager for a hot new start-up  beverage would be a great job, right? 

Somewhat surprisingly, you’d be  wrong. It turns out that it’s fairly easy to come up with the idea for a  new beverage – it it has health benefits then it is ever easier, but it  is then hard to be a product manager that is able to figure out the  product development definition that will get your new drink beverage to  catch on. This market is littered with the remains of companies  that showed up and then just faded away. 

What does a product manager  have to do in order to make their new drink product a success?